Proposal

 

Magazine Proposal

 

 

For my magazine, I want to focus on an indie/rock/urban genre, as I feel that currently, this is one of the most loved and most talked about genres of music. It is particularly popular with people my age (16), and slightly older, so I feel that I could make a successful magazine targeted towards them so that I can relate to them. Therefore, my target audience will be 16-24 year olds. My magazine is not specifically suited to either gender considering both genders are fans of my chosen genre. For that reason my magazine will be targeted towards males and females.

I have chosen to use the name 'Emerge' for my magazine as I believe that it describes my genre well and has connotations of music artists. For example, It could mean that the artists are 'emerging' as in they are become known and breaking through. Or, it could mean that the artists are 'emerging' to the readers of the magazine, as they will be able to read about them and into their lives, as if they are getting to know them.

 

My magazine will be distributed fortnightly, as when I created a survey, I asked the question “What would your ideal distrubtion of the magazine be?” and the most popular answer was fortnightly. As I will release it fortnightly, and most of my target audience are from the E social bracket, my magazine cannot be expensive. Therefore, I am thinking of selling my magazine for £2.50. This was also the most popular answer I received from my survey when I asked how much people would pay for my magazine.

My magazine will include features to entertain and satisfy my target audience. Each issue will have the same kind of layout, and the same amount of content as this will give my magazine an element of recognition. I will include features such as:

 

·         A main interview with a popular, current artist

·         Questions and answers page with an upcoming artist

·         A page with codes to download current songs for free from my magazines website (USP)

·         Competition for two tickets to next years Reading Festival

·         Song and album reviews from current and upcoming artists

·         Tweets from fans giving their comments on the artists featured in the magazine

·         Latest music news (new albums, upcoming tours)

I am thinking of doing a turquoise/white/black house colour as I think that these colours are not subjective towards either gender, and they are bright, appealing colours that will entice my readers and make them want to buy the magazine.

As it is a launch magazine, I will offer a few limited edition aspects. I will do a competition to meet the artist on the front cover, complete with a signed CD and VIP tickets to a tour date of their choice. I think this will be successful as it is a great offer for just £2.50 from buying the magazine. I will also offer a subscription for £3.70 a month, which will go up to £3.99 when this limited aspect finishes which will be after 1 month of the first release. With the subscription, a voucher code page for typical student shops will come free with it. This will be successful with my readers because they will often look for discounts on clothing to save them money, so by offering this I am gaining popularity.