My Reader

 

 

 

 

The 'Emerge' Reader

 

 

Male Reader:

 

Dominic is orginally from South East London, and is 19 years old. He is currently iving in Portsmouth and is attending Portsmouth University. He lives in a house with 5 other people and each of them share his love for indie/urban music. He currently is working in a local bar to earn money for groceries. As a student, he doesn’t receive much disposable income, so when he has money spare he likes to spend it on gigs, clothes, downloading music and buying music magazines. He attented Reading festival in summer as the tickets were bought for him by his parents as a birthday gift. He loves to shop in places like Urban Outfitters, Topman and Route One. Fashion is important to him as it allows him to be comfortable and display his personality through his outfit choices. His favourite artists are The 1975, You Me At Six and Bring Me The Horizon.

He is a technology fanatic and is constantly using his smartphone to download the latest music apps and his favourite songs from iTunes. He loves social networking and uses sites such as Facebook and Twitter to find out what his favourite artists are up to, and when tickets are available to upcoming gigs.

 

My magazine would be ideal for Dominic because it is affordable through his disposable income, it will give him the opportunity to win tickets or buy them at a discounted price to many of his favourite artist's gigs and concerts, and it will allow him to create a good personal relationship with the other people in his house. 

 

Female Reader:

 

Lily is a 21 year old from Brighton. She has just finished University and is working in House of Fraser. She recieves a good salary of £7.29 an hour and works 10-4 seven days a week. She is still living at home and paying £10 rent per month to her parents, which still leaves her with plenty of disposable income. With this money, she likes to go out with her friends as she is a confident socialite. She goes shopping, to the cinema, out for dinner and to concerts. As much as she enjoys going out, she is more than partial to a cosy night in listening to her favourite music.

She is glued to her iPhone and is constantly on twitter and Instagram. She loves texting her friends and family  to find out the latest news and gossip. She has a passion for fashion and her staff discount in House of Fraser helps her to stay ahead of the trend. She also likes to shop at Topshop, Urban Outfitters, Zara and H&M. 

Her favourite artists are Fall Out Boy, Chase & Status and Twin Atlantic. She loves attending gigs and music festivals. She enjoys finding out about their personal lives and their latest projects.

Lily is an ideal reader for my magazine because she loves to socialise which could help spread the word of my magazine and also benefit her with personal relationships. She also has good disposable income which suggests that she would be able to subscribe to the magazine.