Showing posts with label Planning. Show all posts
Showing posts with label Planning. Show all posts

Wednesday, 23 October 2013

New Media

A popular example of New Media is Twitter. It is currently the most favoured social media with teenagers as they are able to follow their friends, make tweets, speak to friends and upload images. They are also able to follow their favourite celebrities and find out what they are up to and what they are working on. I think this is an important new media for my target audience because they are teenagers and are therefore likely to use it. This is therefore why I decided to create a twitter account for my magazine. I created tweets similar to those of another Indie Music magazine's twitter account in order to make the account as professional as possible, and I also took the data for the tweets, following and followers for that same account which displays the potential that the account could have. This analysis demonstrates that the social media would be the best way to connect with my target audience as it is a popular source of communicating with the magazine and also with their favourite artists likely to be featured in the magazine.

Masthead Designs

 
To create the masthead designs I used a variety of fonts that I think could be effective on my magazine front cover. I used fonts available on Adobe InDesign along with fonts from the 'Da Font' website to include a wide range of fonts to choose from. I used many different tools on InDesign to make the designs unique, for example I made the letters closer together, furthur apart, bold etc. I did this in order to gain an idea of what kind of typography I think would be effective. I want to use a font that is bold so that it catches the attention of the reader and draws them into the magazine, increasing the chances of a potential sale. I also want it to be clear so that the readers find it easy to read what it says from a furthur distance which will also help to entice them. Chosing the font is an essential part of my magazine as it will be associated with it for the rest of its existance, and if any other media was to evolve from my magazine e.g. radio,music channel,stage name - I would have to use the same font so that people are able to recognise it. The fonts that I have displayed can also be associated with the genre of music I am focusing on - Indie. This is because this particular type of genre doesn't include anything too 'over the top' and they focus mainly on the music rather than glitzing up their image - therefore I feel that a basic, clear font will be effective as my Masthead design.

Promotional Methods

Model Release

In order to use the models that I did for my photo-shoot, they had to sign this release form which displays that they are happy for me to photograph them and for me to use these photographs in this school project. It also signifies to them that if more photos are needed that they are happy to comply with this and take part in another photo-shoot.

Colour Schemes

 
The colour scheme that I want to have for my magazine revolves around a green/blue/turquoise kind of colour. I think that this would be successful as my target audience is both boys and girls, who would both be attracted to these colours. They are also bright and bold colours which would be able to attract readers making them want to buy the magazine. The colours also connote peace and tranquility, and I want my readers to feel peaceful and relaxed when they are reading my magazine, so i feel that these colours would be successful to use.

The colour blue connotes the color of the sky and sea. It is often associated with depth and stability and can symbolize trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. All of these aspects relate to the Indie genre of music as they are people that are well respected for staying true to their love for music instead of getting carried away with the fame lifestyle and the over the top image.

The colour green is the color of nature and symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. This also can be associated with the Indie genre as they are stereotypically thought to be very interested in nature and the environment - and are also perceieved to be calm and full of tranquility.

Moodboard



I created my moodboard in order to gather all the ideas that I want to incorporate into the making of my magazine. I included things like outfits (clothes that my models could wear in the photoshoots and also that my target audience tend to wear), potential artists that could be included in my magazine, and existing magazine logos that I could take ideas from for my own masthead. I created it as a video to include different types of media on my blog and also to showcase my ideas indidually, and then all together.

Monday, 14 October 2013

Contact Sheet For My Photoshoot

This is a contact sheet of all the photos that I took duing my photoshoot. As displayed, there is a variety of props and costumes used to include a variety of images which would make my magazine more interesting for the reader. I also used a variety of camera angles to establish different views of the models.

Backstage of my Photoshoot

Last week I had my photoshoot for my Magazine. I wanted to use people that represeneted the 'indie' genre well, and that I could photograph successfully so that my magazine looks as professional as possible. I chose to use Claudia as my main artist (feautured on my front cover, contents page and double page spread)and Ruth as someone featured as a seperate article (featured on the contents page). They both have really unique, indivdual looks which I thought would be perfect to display my magazine. I used a variety of props including a chair, a guitar and a microphone - to accentuate the subject of my magazine (music) and give the photos individuality so that they didn't all look the same. My models changed outfits and hairstyles a few times in order to further individualise the photos and make them as unique as possible.





Name Ideas



My three favourite names would be 'Emerge', 'In-D' and Echo.

Emerge - I like Emerge because it connotes artists breaking through and becoming known and successful for their music. It would allow me to focus on both upcoming and current artists which would create a wider audience base for my magazine.

In-D - I like this compound name because it is unique and can be created to look extremely professional on my magazine front cover. It connotes my genre 'Indie' in a shorterned down version, and it also looks like ID which suggests to my reader that they will be able to create a personal identity with my magazine, which is what music is all about.

Echo - I like Echo because it is a catchy phrase that can be well remembered and recognised. It also connotes the loud sound of music being repeated which can be associated with gigs and festivals which play major parts in my chosen genre of Indie/Alternative.

Monday, 30 September 2013

Magazine Proposal Feedback

Feedback 1




Feedback 2
I think you're magazine proposal uses a good variety of detail on what you want to include in your magazine, and what you will do to make it unique. The limited edition aspects are really good and I think you will pick a lot of readers based on what you are offering. I think the name and tag line of your magazine works really well as it is unique and catches people's attention.
I think you could improve on developing your ideas for the layout of your magazine a bit more to visualise what it will look like, but overall you have a good proposal.

Monday, 23 September 2013

Proposal



 
Magazine Proposal

 
 
For my magazine, I want to focus on an indie/rock/urban genre, as I feel that currently, this is one of the most loved and most talked about genres of music. It is particularly popular with people my age (16), and slightly older, so I feel that I could make a successful magazine targeted towards them so that I can relate to them. Therefore, my target audience will be 16-24 year olds. My magazine is not specifically suited to either gender considering both genders are fans of my chosen genre. For that reason my magazine will be targeted towards males and females.

I have chosen to use the name 'Emerge' for my magazine as I believe that it describes my genre well and has connotations of music artists. For example, It could mean that the artists are 'emerging' as in they are become known and breaking through. Or, it could mean that the artists are 'emerging' to the readers of the magazine, as they will be able to read about them and into their lives, as if they are getting to know them.
 
My magazine will be distributed fortnightly, as when I created a survey, I asked the question “What would your ideal distrubtion of the magazine be?” and the most popular answer was fortnightly. As I will release it fortnightly, and most of my target audience are from the E social bracket, my magazine cannot be expensive. Therefore, I am thinking of selling my magazine for £2.50. This was also the most popular answer I received from my survey when I asked how much people would pay for my magazine.

My magazine will include features to entertain and satisfy my target audience. Each issue will have the same kind of layout, and the same amount of content as this will give my magazine an element of recognition. I will include features such as:
 
·         A main interview with a popular, current artist

·         Questions and answers page with an upcoming artist

·         A page with codes to download current songs for free from my magazines website (USP)

·         Competition for two tickets to next years Reading Festival

·         Song and album reviews from current and upcoming artists

·         Tweets from fans giving their comments on the artists featured in the magazine

·         Latest music news (new albums, upcoming tours)

I am thinking of doing a turquoise/white/black house colour as I think that these colours are not subjective towards either gender, and they are bright, appealing colours that will entice my readers and make them want to buy the magazine.

As it is a launch magazine, I will offer a few limited edition aspects. I will do a competition to meet the artist on the front cover, complete with a signed CD and VIP tickets to a tour date of their choice. I think this will be successful as it is a great offer for just £2.50 from buying the magazine. I will also offer a subscription for £3.70 a month, which will go up to £3.99 when this limited aspect finishes which will be after 1 month of the first release. With the subscription, a voucher code page for typical student shops will come free with it. This will be successful with my readers because they will often look for discounts on clothing to save them money, so by offering this I am gaining popularity.