Draft Q4 of Evaluation

Q4) Who would be the audience for your media product?

Make sure you’re specific about your audience – age, gender, social class, psychographics, social habits etc)

 

The target audience of my magazine is 16-24 year olds. I have chosen this age range as I feel that they are the age that appreciates the genre of ‘Indie’ which is the focus of my magazine. This age normally fits into the DE psychographics as the majority of them are students at college/sixth form/uni or they have part time jobs. These psychographics are not known for having plenty of disposable income, however the Indie genre does not require much money to as it encourages low budget aspects. For example, the music videos are often very low budget and are shot in areas in public places such as public parks, city streets, gigs etc. This would therefore suit my target audience as they would be satisfied with the small amount of money required to buy music and attend gigs. I have also priced my magazine at £2.50 as this is affordable for my target audience who are often quite cautious of the money they have to spend. For the value of the content featured in my magazine I think that this price is great.

 My magazine is not specifically suited to either gender considering both genders are fans of my chosen genre, therefore my magazine will be targeted towards males and females. I also feel that this will broaden my readership as it allows me to have a wider audience base that could contribute to more sales of my magazine.

The typical social class of my chosen genre would be urban middle class as this typical audience first appeared in the 1990s and became particularly prominent in 2010, being derived from earlier movements in the 1940s. This particular social class are able to afford the concerts, albums and other elements of music distributed by the artists in the Indie genre.

The typical social habits of my target audience include going out, partying, having fun, listening to music – they are typical young adults. This all relates to the Indie genre as it strongly promotes having a good time, appreciating music and spending time with friends. My magazine would offer opportunities to support this lifestyle including gig tickets, festival trips and meeting artists which would appeal to my target audience increasing sales and popularity of my magazine.