Draft Q5 of Evaluation

How did you attract/address your audience?

It was extremely important for me to be able to attract my target audience because they are the people that would buy my magazine and make it successful. I tried to create appealing features on the front cover, the contents page and in the main article to ensure that my target audience remained interested throughout my magazine.

On the front cover, I used a very eye catching photograph of Claudia, who is the main artist of this particular issue. I ensured that I captured a unique look, with her big, curly hair, red lips and green eyes drawing in the readers and making them want to find out more about her. The flowery top and the simple gold chain she is wearing illustrates the type of clothing that fans of the Indie genre would wear, and they therefore would be attracted to the magazine because they may feel like she is ‘one of them’. The clothes that she wears in the images throughout the magazine are clothes that typical fans of the Indie genre like. I researched all the main Indie clothing stores to find outfits that would work well and be successful.

My chosen house colour scheme was targeted towards both genders, as I feel that green is a colour liked by both males and females. It also connotes peace and tranquillity which are important aspects in the Indie genre. Along with the black, white and grey colours I have also used, feel that I have given my magazine a professional, chic look which will appeal to my target audience as they will see the magazine as being sophisticated and experienced.

Being part of the age range that my magazine is targeted towards (16-24) I am aware that big chunks text are not particularly attractive, and tend to result in boredom. Therefore, on my contents page and in my main article I have used a variety of images, of a range of different sizes and effects, to keep the audience interested and make sure that they have many different things to look at on the page. On my contents page, I think I have spaced the text out well and balanced the amount of text and images to create a professional look. I believe that this would attract my target audience because they would appreciate the spacious layout and find it easy to follow where all the features that they are interested in are situated within the magazine. For my main article, I have used a different layout for each page to make the magazine exciting and to maintain the attention of the reader.

I also made sure that I incorporated New Social Media into my magazine as I know that it is very popular with my target audience. It also allows the reader to create a personal relationship with the magazine as they are able to get in touch and feel more connected.