Monday, 30 September 2013

Magazine Proposal Feedback

Feedback 1




Feedback 2
I think you're magazine proposal uses a good variety of detail on what you want to include in your magazine, and what you will do to make it unique. The limited edition aspects are really good and I think you will pick a lot of readers based on what you are offering. I think the name and tag line of your magazine works really well as it is unique and catches people's attention.
I think you could improve on developing your ideas for the layout of your magazine a bit more to visualise what it will look like, but overall you have a good proposal.

Sunday, 29 September 2013

Production Diary Post 3

In the lesson this week we created our reader profiles. This was to establish what kind of people we wanted to read our magazine, and what audience we were aiming towards. We had to make up an imaginary person and talk about their lives and their interests, and how this would make my magazine be suitable for them. I spoke about their education, their careers, their hobbies and their favourite artists in order to give a better insight into the kind of person that they are and how this would make my magazine an ideal purchase for them. I created a male character called Dominic to display that my magazine is suitable for males.

Tuesday, 24 September 2013

My Reader

 
 

 
 
The 'Emerge' Reader
 
 
Male Reader:
 
Dominic is orginally from South East London, and is 19 years old. He is currently iving in Portsmouth and is attending Portsmouth University. He lives in a house with 5 other people and each of them share his love for indie/urban music. He currently is working in a local bar to earn money for groceries. As a student, he doesn’t receive much disposable income, so when he has money spare he likes to spend it on gigs, clothes, downloading music and buying music magazines. He attented Reading festival in summer as the tickets were bought for him by his parents as a birthday gift. He loves to shop in places like Urban Outfitters, Topman and Route One. Fashion is important to him as it allows him to be comfortable and display his personality through his outfit choices. His favourite artists are The 1975, You Me At Six and Bring Me The Horizon.

He is a technology fanatic and is constantly using his smartphone to download the latest music apps and his favourite songs from iTunes. He loves social networking and uses sites such as Facebook and Twitter to find out what his favourite artists are up to, and when tickets are available to upcoming gigs.
 
My magazine would be ideal for Dominic because it is affordable through his disposable income, it will give him the opportunity to win tickets or buy them at a discounted price to many of his favourite artist's gigs and concerts, and it will allow him to create a good personal relationship with the other people in his house. 
 
Female Reader:
 
Lily is a 21 year old from Brighton. She has just finished University and is working in House of Fraser. She recieves a good salary of £7.29 an hour and works 10-4 seven days a week. She is still living at home and paying £10 rent per month to her parents, which still leaves her with plenty of disposable income. With this money, she likes to go out with her friends as she is a confident socialite. She goes shopping, to the cinema, out for dinner and to concerts. As much as she enjoys going out, she is more than partial to a cosy night in listening to her favourite music.

She is glued to her iPhone and is constantly on twitter and Instagram. She loves texting her friends and family  to find out the latest news and gossip. She has a passion for fashion and her staff discount in House of Fraser helps her to stay ahead of the trend. She also likes to shop at Topshop, Urban Outfitters, Zara and H&M. 

Her favourite artists are Fall Out Boy, Chase & Status and Twin Atlantic. She loves attending gigs and music festivals. She enjoys finding out about their personal lives and their latest projects.

Lily is an ideal reader for my magazine because she loves to socialise which could help spread the word of my magazine and also benefit her with personal relationships. She also has good disposable income which suggests that she would be able to subscribe to the magazine. 
 
 
 
 
 

Preliminary Video





I created these Prelimary Videos using Cam Studio Recorder. It enables you to see step by step how i created my prelimary task and how it all came together in the finished product.

Monday, 23 September 2013

Proposal



 
Magazine Proposal

 
 
For my magazine, I want to focus on an indie/rock/urban genre, as I feel that currently, this is one of the most loved and most talked about genres of music. It is particularly popular with people my age (16), and slightly older, so I feel that I could make a successful magazine targeted towards them so that I can relate to them. Therefore, my target audience will be 16-24 year olds. My magazine is not specifically suited to either gender considering both genders are fans of my chosen genre. For that reason my magazine will be targeted towards males and females.

I have chosen to use the name 'Emerge' for my magazine as I believe that it describes my genre well and has connotations of music artists. For example, It could mean that the artists are 'emerging' as in they are become known and breaking through. Or, it could mean that the artists are 'emerging' to the readers of the magazine, as they will be able to read about them and into their lives, as if they are getting to know them.
 
My magazine will be distributed fortnightly, as when I created a survey, I asked the question “What would your ideal distrubtion of the magazine be?” and the most popular answer was fortnightly. As I will release it fortnightly, and most of my target audience are from the E social bracket, my magazine cannot be expensive. Therefore, I am thinking of selling my magazine for £2.50. This was also the most popular answer I received from my survey when I asked how much people would pay for my magazine.

My magazine will include features to entertain and satisfy my target audience. Each issue will have the same kind of layout, and the same amount of content as this will give my magazine an element of recognition. I will include features such as:
 
·         A main interview with a popular, current artist

·         Questions and answers page with an upcoming artist

·         A page with codes to download current songs for free from my magazines website (USP)

·         Competition for two tickets to next years Reading Festival

·         Song and album reviews from current and upcoming artists

·         Tweets from fans giving their comments on the artists featured in the magazine

·         Latest music news (new albums, upcoming tours)

I am thinking of doing a turquoise/white/black house colour as I think that these colours are not subjective towards either gender, and they are bright, appealing colours that will entice my readers and make them want to buy the magazine.

As it is a launch magazine, I will offer a few limited edition aspects. I will do a competition to meet the artist on the front cover, complete with a signed CD and VIP tickets to a tour date of their choice. I think this will be successful as it is a great offer for just £2.50 from buying the magazine. I will also offer a subscription for £3.70 a month, which will go up to £3.99 when this limited aspect finishes which will be after 1 month of the first release. With the subscription, a voucher code page for typical student shops will come free with it. This will be successful with my readers because they will often look for discounts on clothing to save them money, so by offering this I am gaining popularity.

 

Survey Responses

 
The purpose of the survey was to help me decide what features would be most successful in my magazine. By gaining feedback, I would be able to tell what would be most popular with my audience, as I sent the link to people roughly in my target audience category (16-24). I asked a range of questions, with both comment box answers and multiple choice. The comment box answers allowed me to see the person's exact opinion, which helped me develop my ideas by focusing on what they thought would be successful. The multiple choice answers ensured that I found out what answer was the most popular, and what therefore would most attract my target audience and make them want to buy the magazine.
 
This shows the amount of responses I have received for my Survey.  
 
 

This shows the different ways in which I tried to get feedback. 


 
These are the responses to my questions asked in my survey. The answers have helped me to establish essential features of my magazine including price, distribution and content.